You might assume that more choice means better options and greater satisfaction. But this is not the case according to the book "The Paradox of Choice" by Barry Schwartz. The following is the exrtract from the book.
When people have no choice, life is almost unberable. As the number of available choices increases, as it has in our consumer culture, the autonomy, control, and liberation this variety brings are powerful and positive. But as the number of choices keeps growing, negative aspects of having a multitude of options begin to appear. As the number of choices grows further, the negtives escalate until we become overloaded. At this point, choice no lponger liberates, but debiliates. It might even be said to tyrannize.
